ENA Endeavoring to Foster Nat’l Consensus, Image Building: CEO

Addis Ababa: The new media complex inaugurated today marks a new height, positioning the Ethiopian News Agency (ENA) to promote Ethiopia's global image and foster national consensus, Seife Derbe, CEO of the agency, stated during the inaugural event. Stating the inauguration of the new media complex underpinned its motto 'ENA in a New Heights,' Seife said the agency will commit itself to strengthening efforts of national consensus and image building. Now, ENA is on equal footing to compete with international news agencies, he said, noting that the agency is working in conjunction with other international media outlets. ENA has also been engaged in presenting the correct portrayal of Ethiopia to the world and image building for 82 years, he said. For meaningful communication of Ethiopia's reform imperatives to the international community, ENA is endeavoring to this effect, the CEO stressed. He disclosed that ENA is invited to join BRICS' media forum. The new state-of-the-art media complex is part of the r eform in the sphere of media, the CEO said. Featuring three modern TV studios and four radio studios, the facility enables the agency to fulfill its duties. 'We will share contents in three international languages, English, Arabic and French and preparation is also underway to open regional offices,' the CEO said. Source: Ethiopian News Agency