Addis Ababa: Ethiopian experts have urged the mass media in the country to prioritize the green development agenda and play a crucial role in the endeavors of combating climate-induced impacts. The Ethiopian News Agency (ENA) has organized a panel discussion in Dire Dawa city under the theme 'Green Development for Sustainable Prosperity.' Among the panelists, Haromaya University PostGraduate Program Director Ashenafi Yimam emphasized the media's responsibility to analyze and report on ongoing efforts to mitigate the negative effects of climate change. Ashenafi stressed the need for showcasing the Green Legacy Initiative that has been bearing tangible results across various sectors. Concerted efforts should be made to transform the lives of the affected sections of the society due to climate change and to build climate resilient communities, he added. House of Peoples' Representatives Democracy Affairs Standing Committee Member, Abune Alem commended ENA for its role as a media in fostering public partici pation in the Green Legacy Initiative. She urged media outlets to actively create agendas that empower people to fulfill their environmental responsibilities. We should all come closer and help and support the media so that they can play their role properly, Abune added. On his part, Dire Dawa City Administration Environmental Forest and Climate Change Authority General Manager, Abdu Mohamed called for strengthening stakeholder support and enhancing media literacy on the current climate change impacts. He also emphasized on the paramount role the media that can effectively craft green development agenda and deliver its message to the general public Acknowledging the panel discussion hosted by ENA to create proper awareness about climate change, the manager stated that this initiative should be encouraged and strengthened. Abdu further added the role and support of stakeholders should be strengthened so that the media can do a better job with developed knowledge and literacy in each field. Dr. Roba Petr os, who participated in the panel discussion, underscored the need for media professionals to be knowledgeable and skilled in environmental issues. He emphasized that creating media agendas that promote public ownership of green development initiatives is crucial for mobilizing Ethiopians to take full responsibility for a sustainable future. Source: Ethiopian News Agency