Ethiopia’s Accession to BRICS Opens New Field 0f Cooperation: Ambassador Dos Santos

Ethiopia’s Accession to BRICS opens a “new and promising field of cooperation, the Ambassador of Brazil to Ethiopia, Jandyr Ferreira dos Santos, said.

Recall Ethiopia’s bid to join the emerging-markets bloc of Brazil, Russia, India, China and South Africa (BRICS) was endorsed at the 15th BRICS Summit in Johannesburg, South Africa.

Ethiopia was one of the 6 countries that was allowed to join the bloc.

In an exclusive interview with ENA, Ambassador of Brazil to Ethiopia Jandyr Ferreira dos Santos said the BRICS mechanism possesses a series of interlinked initiatives, such as the New Development Bank, the BRICS Business Council, the BRICS Women’s Business Alliance, and many others.

It promotes exchanges in areas such as media, culture, education, sports, arts, youth, civil society, academia, science, technology & among others, according to the ambassador.

To this end, he said that Ethiopia’s accession to BRICS opens a new and promising field of cooperation.

“Ethiopia will now take stock of what has been accomplished by the BRICS in each of these areas and start contributing its own initiatives and perspectives. We look forward to working with Ethiopia in this regard,” the ambassador stated.

Moreover, the ambassador said Ethiopia’s accession will bolster the BRICS’s call for inclusive multilateralism, respect for international law, and reform of the multilateral political and financial institutions, where all of them are dear to the developing world, and have long been defended by both Brazil and Ethiopia as individual countries.

“I believe that the rising interest in the developing world about the BRICS, as evidenced by the large number of countries that approached us willing to join the group, demonstrate that there is a positive momentum in the defense of these causes within the broader international community,” he indicated.

As a member of the BRICS in the near future, Ethiopian views and expertise on many issues raised here will be shared within the group, Ambassador Santos pointed out.

This will strengthen both the BRICS and Ethiopia to open new avenues of cooperation as discussions unfold, he said, adding “I’m very optimistic about the future of South-South cooperation within the BRICS and about the bilateral Brazilian-Ethiopian relationship as a whole.”

Speaking on the bilateral relationship between the two countries, the ambassador said Ethiopia and Brazil have enjoyed friendly relations for over 70 years.

“We have a fluid bilateral dialogue on all major global and regional issues, with very important common positions, in particular on the need for the developing countries to play a more important role in the world arena,” ambassador elaborated.

Trade and investment ties are growing where the daily flight of Ethiopian Airlines connects São Paulo with Addis Ababa, the ambassador said, adding there are many cooperation programs in place in areas of common interest, such as agriculture, in which Brazilian expertise can promote Ethiopian production

He said “we are evaluating other possible partnerships such as in sports diplomacy, an area for example in which we in Brazil stand to learn from the remarkable Ethiopian successes in athletics.”

In a nutshell, there is a wide and growing agenda between the two countries for the common benefit of our peoples, he noted.

Source: Ethiopian News Agency

BRICS Membership Will Boost Ethiopia’s Export, Says Trade and Regional Integration State Minister

The BRICS group will certainly advance Ethiopia’s export trade exchange, according to Trade and Regional Integration State Minister Kassahun Gofe.

Ministry of Trade and Regional Integration discussed today Ethiopia's Export Development and Promotion Draft Strategy awaiting approval with exporters.

During the discussion, the state minister said a strategy which is expected to make the country exploit its growing economy and meet the need for a clear export strategy has been prepared.

He revealed that export trade contributed only 8.2 percent to the country’s 127-billion USD GDP in 2022.

Kassahun expects the strategy to be approved this Ethiopian Fiscal Year and is hopeful that the endorsement of Ethiopia to BRICS would advance its export trade.

“Besides the bilateral trade agreements, Ethiopia’s joining BRICS --- a group with big economies registering trillions of USD in GDP--- will certainly expand its export market destinations and enhance our export,” the state minister noted.

BRICS member countries are expected to engage in business diplomacy, which scales up trade exchanges and Foreign Direct Investment.

Moreover, he pointed out that Ethiopia is also working to implement trade under the African Continental Free Trade Area.

Ethiopia will strengthen trade relations with various countries in order to promote trade exchange and maximize economic benefits.

Source: Ethiopian News Agency

AI-Media et Middleman annoncent un partenariat d’insertion publicitaire

BROOKLYN, État de New York, 01 sept. 2023 (GLOBE NEWSWIRE) — AI-Media et Middleman Software, Inc., grand fournisseur de solutions de messagerie SCTE 104 et 35, ont joint leurs forces afin d’offrir aux diffuseurs une puissante solution de messagerie unifiée SCTE 104/35 pour les workflows de production en direct.

AdIT : AdIT Live de Middleman Software révolutionne la génération de messages SCTE 104 et 35 en temps réel, permettant la monétisation d’événements live direct-to-stream sans système d’automatisation de la diffusion.

Alta : Alta Caption Encoder Software d’AI-Media permet l’intégration de légendes et sous-titres en direct ainsi que l’injection de messages SCTE 104/35 dans des environnements de production vidéo IP en direct, ce qui en fait un choix évident pour les diffuseurs.

Une architecture simplifiée

De par l’intégration fluide d’AdIT Live et Alta, les diffuseurs peuvent automatiquement gérer et injecter n’importe quels messages SCTE 104 et 35 directement dans des streams de transport MPEG et ST 2110, aux côtés de données d’intégration de sous-titres et de légendes. Aucun composant supplémentaire n’est requis dans la chaîne de signal.

De multiple profils dans un seul stream

AdIT Live et Alta Software prennent en charge l’intégralité de la norme SCTE 104/35, offrant des capacités avancées qui aident les diffuseurs. Une fonction notable est la capacité à acheminer de multiples « streams » de messages SCTE 104/35 distincts vers des destinataires individuels via le même stream vidéo en tirant parti des valeurs d’index DPI PID pour identifier les services uniques, assurant une distribution efficace et parallèle sans gaspillage de bande passante.

Cette solution combinée simplifie et améliore les workflows de production en direct pour fournir aux diffuseurs un contrôle et une flexibilité sans précédent leur permettant de maximiser les revenus publicitaires à l’échelle.

James Heliker, PDG de Middleman, a déclaré : « Nous sommes ravis de faire équipe avec AI-Media pour offrir une solution moderne et complète destinée a la production en direct de messages SCTE 104/35. Notre collaboration établit une nouvelle référence pour le secteur, dotant les diffuseurs d’un contrôle, d’une flexibilité et de capacités de monétisation supérieurs dans leurs productions en direct. »

Bill McLaughlin, directeur produits chez AI-Media, commente ainsi ce partenariat : « Nos systèmes Alta ont acquis une notoriété importante parmi les grands réseaux de diffusion traditionnels et chaînes sportives OTT de premier plan mondial, et ce en raison de leur flexibilité exceptionnelle pour l’injection de déclencheurs SCTE en temps réel dans des workflows SMPTE-2110 ou compressés. Cependant, beaucoup de nos clients ont du mal à emplir ces messages déclencheurs de données live détaillées à partir d’autres sources de veille économique.

Pour relever ce défi, nous avons fait équipe avec Middleman afin d’intégrer son système AdIT pour offrir une couche d’intégration optimisant les avantages en termes d’automatisation et de monétisation de contenu d’une solution SCTE-35 complète de bout en bout. En combinant AdIT et Alta, le système déclencheur peut transcender la signalisation on/off traditionnelle, dévoilant une multitude de possibilités. Nous sommes impatients de travailler avec Middleman sur ce projet, ainsi que dans le cadre de futures collaborations. »

À propos d’AI-Media

Fondée en Australie en 2003, la société technologique AI-Media est un leader mondial des solutions de traduction, de transcription et de sous-titrage enregistrés et en direct. La société aide les principaux diffuseurs, entreprises et organismes gouvernementaux du monde à assurer des sous-titrages de haute précision, sécurisés et rentables via sa solution de sous-titrage automatique LEXI optimisée par l’IA. Des sous-titres LEXI sont livrés sur des millions d’écran à travers le monde grâce à la gamme d’encodeurs de sous-titrage d’AI-Media et à son réseau iCap Cloud – le réseau de livraison de sous-titres le plus grand et le plus sécurisé au monde. À l’échelle mondiale, AI-Media livre plus de 8 millions de minutes de contenu multimédia en direct et enregistré chaque mois. AI-Media est cotée à la bourse australienne (ASX : AIM). Pour de plus amples informations, rendez-vous sur le site AI-Media.tv.

À propos de Middleman

Depuis sa création en 2017, Middleman Software, Inc. se trouve au premier plan pour ce qui est de révolutionner les workflows médiatiques par l’automatisation. La société s’est démarquée comme un fournisseur majeur de technologies de monétisation publicitaire avancées, offrant des capacités révolutionnaires aux grands réseaux et groupes de stations. Son produit phare, AdIT, automatise la génération de messages SCTE 104 et 35 afin que les diffuseurs puissent mettre en œuvre une insertion publicitaire dynamique et précise à l’image près sur leurs feeds OTT, et ce en toute fluidité. Avec AdIT, les diffuseurs bénéficient de bien meilleurs revenus sans perturber leurs opérations de diffusion existantes. Pour en savoir plus sur Middleman Software, Inc. et AdIT, veuillez vous rendre sur Middleman.tv.

Une photo accompagnant ce communiqué de presse est disponible à l’adresse https://www.globenewswire.com/NewsRoom/AttachmentNg/5845b76f-8bf0-4aae-a882-c1bf42246f57

Contact auprès des médias :
Fiona Habben
Responsable sénior du marketing mondial
Fiona.habben@ai-media.tv

GlobeNewswire Distribution ID 8914871

AI-Media e Middleman Anunciam Parceria de Inclusão de Anúncios

BROOKLYN, N.Y., Sept. 01, 2023 (GLOBE NEWSWIRE) — A AI-Media e a Middleman Software, Inc., fornecedora líder de soluções de mensagens SCTE 104 e 35, uniram forças para oferecer às emissoras uma poderosa solução unificada de mensagens SCTE 104/35 para fluxos de trabalho de produção ao vivo.

AdIT: O AdIT Live da Middleman Software revoluciona a geração de mensagens SCTE 104 e 35 em tempo real, permitindo a monetização de eventos ao vivo diretamente para streaming, onde um sistema de automação de playout não é necessário.

Alta: O software Alta Caption Encoder da AI-Media integra legendas ocultas, legendagem e injeção de mensagens SCTE 104/35 ao vivo em ambientes de produção de vídeo IP ao vivo, tornando-o uma escolha natural para as emissoras.

Arquitetura Simplificada

Através da integração perfeita do AdIT Live com o Alta, as emissoras podem gerar e injetar automaticamente quaisquer mensagens SCTE 104 e 35 diretamente nos fluxos de transporte ST 2110 e MPEG, juntamente com dados de legendagem e legendagem. Nenhum componente adicional na cadeia de sinal é necessário.

Vários Perfis em Uma Única Transmissão

Os softwares AdIT Live e Alta são totalmente compatíveis com o padrão SCTE 104/35, oferecendo recursos avançados que capacitam as emissoras. Uma característica notável é a capacidade de roteação de vários “fluxos” de mensagens SCTE 104/35 distintas para destinatários individuais através do mesmo fluxo de vídeo, aproveitando os valores do índice PID DPI para identificação de serviços exclusivos, garantindo distribuição eficiente e paralela sem desperdício de largura de banda.

Esta solução conjunta simplifica e aprimora os fluxos de trabalho de produção ao vivo para fornecer às emissoras controle e flexibilidade sem precedentes para maximizar a receita de publicidade em escala.

James Heliker, CEO da Middleman, disse: “Estamos muito contentes com a nossa parceria com a AI-Media para fornecimento de uma solução abrangente e moderna para mensagens SCTE 104/35 para produção ao vivo. Nossa colaboração estabelece uma nova referência para a indústria, capacitando as emissoras com recursos avançados de controle, flexibilidade e monetização das suas produções ao vivo.”

Bill McLaughlin, Diretor de Produto da AI-Media, comentou sobre a parceria: “Nossos sistemas Alta ganharam popularidade significativa entre as grandes redes de transmissão tradicionais e os canais esportivos OTT líderes mundiais devido à sua flexibilidade única na injeção de gatilhos SCTE em tempo real em fluxos de trabalho compactados ou SMPTE-2110. No entanto, muitos dos nossos clientes se empenham para preencher essas mensagens de gatilho com dados detalhados em tempo real de outras fontes de inteligência de negócios.

Para enfrentar esse desafio, fizemos uma parceria com a Middleman para incorporar seu sistema AdIT para oferecer uma camada de integração que otimiza as vantagens de automação e monetização de conteúdo de uma solução SCTE-35 completa de ponta a ponta. Ao combinar p AdIT com a Alta, o sistema de disparo pode transcender a sinalização liga/desliga tradicional, revelando uma infinidade de possibilidades. Estamos prontos para trabalhar em parceria com a Middleman nesta colaboração e em colaborações futuras.”

Sobre a AI-Media

Fundada na Austrália em 2003, a empresa de tecnologia AI-Media é líder global de soluções de legendagem transcrição e tradução ao vivo e gravadas. A empresa ajuda as principais emissoras, empresas e agências governamentais do mundo a garantir alta precisão, segurança e custo-benefício por meio da sua solução de legendagem automática LEXI com tecnologia de IA. As legendas LEXI são entregues a milhões de telas em todo o mundo através da gama de codificadores de legendas da AI-Media e sua iCap Cloud Network – a maior e mais segura rede de entrega de legendas do mundo. A AI-Media entrega mais de 8 milhões de minutos de mídia ao vivo e gravada mensalmente em todo o mundo. A AI-Media é negociada na Bolsa de Valores da Austrália (ASX: AIM. Para mais informação, visite AI-Media.tv.

Sobre a Middleman

Desde a sua criação em 2017, a Middleman Software, Inc. tem estado na vanguarda da revolução dos fluxos de trabalho de mídia por meio da automação. A empresa emergiu como provedora líder de tecnologias avançadas de monetização de anúncios, oferecendo recursos de ponta para as principais redes e grupos de estações. Seu principal produto, o AdIT, automatiza a geração de mensagens SCTE 104 e 35 para que as emissoras possam implementar perfeitamente a inserção dinâmica de anúncios com precisão de quadros nos seus feeds OTT. Com o AdIT, as emissoras alcançam receitas substancialmente mais altas sem interrupção das operações de transmissão existentes. Para mais informações sobre a Middleman Software, Inc. e AdIT, visite Middleman.tv.

Foto deste comunicado disponível em https://www.globenewswire.com/NewsRoom/AttachmentNg/5845b76f-8bf0-4aae-a882-c1bf42246f57 

Contato com a Mídia:
Fiona Habben
Gerente Sênior de Marketing – Global
Fiona.habben@ai-media.tv

GlobeNewswire Distribution ID 8914871

Coup not significant, still Bongo family- Gabon opposition

On August 30, 2023, Gabon’s military leaders staged a coup and removed President Ali Bongo Ondimba from power.

The coup came hours after Mr. Bongo was declared winner of the August 26, presidential elections with 64%. However, the military leaders said the results were marred by fraud that could lead to social turmoil in Gabon.

However, the loser in this coup is the main opposition leader, Ondo Ossa. He revealed that though the coup succeeded, Gabon is still being ruled by the Bongo family because of the coup leader and now Interim president, General. Oligui is Bongo’s cousin.

“It is not a coup, it is a palace revolution. They said that Bongo has ruled for a long hence there was a need for change.” He told TV5 Monde.

While speaking to TV5 Monde, he revealed that what we call a military takeover is nothing but a Bongo family manipulation. Adding that, the real person behind the coup was the eldest daughter of Omar Bongo, known as Pascaline Bongo, former Minister of Foreign Affairs under Omar. He called on the military leaders to continue vote counting the ballots which will show that he won.

Another opposition leader who lost the polls in 2016, Jean Ping, said the putschists are loyal to

France, hence, there should be no jubilation yet.

Source: Cameroon News Agency

Tourisque Voyage: Many stranded in Y’de as gov’t maintains suspension

The suspension was expected to last for two weeks following a road accident in Mbe that killed 11. On Thursday at midnight, passengers were hoping that the sanctions by the Minister of Transport would be lifted. But nothing has been done, they have been waiting, looking at their watches as more schoolgoers trooped in.

We are waiting for the lifting of the suspension that was supposed to be some hours ago…thousands of people are stranded because they are supposed to go back to school, to resume work,” a stranded passenger expressed his frustration.

The Interregional travel agency is one of the most popular that travels to the northern part of Cameroon. Such a suspension has definitely taken a great toll on passengers “Touristique is the number one agency that takes about 60-70 % of passengers going up to the northern part of Cameroon. Not even the train station, not even Danai agency can contain the passengers at this time…people take now three days to get a ticket to travel by train,” the passenger noted.

Source: Cameroon News Agency

Professional photographers decry smartphones taking over their business

The rapid rise of smartphones over the years has a great impact on photographer’s business.

Some photographers have complained about the negative effects of smartphones on their businesses, indicating that they no longer have customers like before.

“We are proud to be photographers, but with smartphones, the business of photography is dwindling because most people prefer to use their phones to take pictures, especially `selfies’. They prefer using their phones to snap and post on social media directly than get the services of a photographer,” a professional photographer, Cham Henry told CNA.

He however noted that although the threat of smartphones is looming over the business, they haven’t conquered the affordability problem yet.

“Getting a smartphone that can take very good pictures, entails a lot of money. It’s almost the same price as a camera,” he said.

According to Ateh Bonaventure, “Smartphone users at times see no need getting the services of a photographer since they have their pictures clear in their phones. That is why in most events, professional photographers are hardly solicited,”.

He further stated that smartphone cameras are ‘here to stay’ but they cannot take away the importance of professional cameras.

“Despite this, their place still stands, photography is an art and will always have its place no matter the technology. Remove the picture from your phone and print it out, you will discover that the quality is not the same as that of a camera. There are still some people who understand our worth as photographers and always call us for their events to immortalize it. I call on everyone to keep trusting photographers, our grandparents understood this, and this is why they still have their pictures up to date,” he further explained.

Some Smartphone users on their part indicated that they are very comfortable using their phones as it is less costly and ‘you can post your pictures at all times and get images from anywhere.’

“I am very comfortable using my phone to take my pictures, it is less costly and very relaxed. I can’t call and book a photographer any time I want to get a picture even in my daily activities. I prefer to take pictures with my phone and even save them on my Google Drive. Printing pictures these days is very old-fashioned. I mostly schedule for a photographer when it’s an image I want to enlarge,” a smartphone user explained.

Source: Cameroon News Agency

Back to school: GBPS Bafemgha in ruins hours to new school year

Government Bilingual Primary School Bafemgha in Mbouda subdivision, West Region whose buildings were shattered by heavy rains during the Easter holiday period of the last academic year is still a shadow of itself and remains uncertain for a safe school resumption.

The administrative and teaching staff at the school like in other schools across the country resumed the school year on August 28 and August 30, 2023, under the supervision of its Headteacher Mme Mafofou Fopa Leontine. The school’s authority has given assurances for its readiness pedagogic-wise to start lessons on Monday, September 4, 2023, with an expected 250 pupils.

” The academic year began smoothly for both the administrative and teaching staff here. We are expecting over 250 pupils as was the case last year. If not pedagogically we are ready as teachers have been assigned in their respective classrooms,” Mafofou Fopa Leontine, Headteacher of the school told the press.

The major challenge the school faces as the school year begins is the incomplete nature of the buildings including the headteacher’s office, that were destroyed on April 18, 2023, during the second term holiday by heavy rains. Even though work is still incomplete, the main worry is where the children attend classes.

” Our major problem is the building that fell during the Easter holiday period, it is true they began works but the works are not complete. I don’t know where my children will begin classes on the 4th of September. My colleagues who borrowed me their classrooms last year are taking them back, so I don’t know what to do. ” Mafofou bemoaned.

After the building was shattered, municipal authorities managed to raise the sum of FCFA 1,500,000 to begin construction works that were to be completed by the start of the new school year. As things stand, the 3-classroom building and the headteacher’s office have been erected but no roofs.

Source: Cameroon News Agency